Prime Video continuously innovates and builds technologies to improve the global customer experience
BA Winston, VP of Technology, speaks about Prime Video’s innovations, tech challenges, and improving the customer experience.
Recently, BA Winston (VP, Technology – Prime Video) was interviewed by The Hindu newspaper in India about live streaming, Prime Video’s rural penetration strategy, and building innovations to delight customers globally.
“We invest in content, but we believe that unless we invest in technology that can power the content, and to stream to our customers devices, it’s not very useful,” says Winston. “So, we have a lot of investment in technology and we also want to build technologies that can enable and improve the experience overall, globally.”
Winston also explains Prime Video’s rural strategy for India as being based on 1) optimizing existing or building new network connectivity, 2) optimizing video compression formats for different bit rates and bandwidth conditions, and 3) using machine learning (ML)-based optimizations across Prime Video’s chain for the best possible experience.
You can read more from Winston’s interview in We want to build technologies that can enable, improve overall experience, says Amazon Prime Video’s VP on The Hindu website, and in an excerpt from the print edition of The Hindu below: